This series is a profile on my friend Hajime Alabanza. We headed down to La Jolla Shores for the shoot. My approach to the design aspect of this project was to make an ad campaign like profile thus the repeating logo you see. Each image is supposed to be able to stand alone as a advertising piece as well as maintain cohesiveness so that when you put them together it reads like a profile article.
Haj is the only guy I know who uses the word “keen” regularly thus the title “Stay Keen”.